Catalog Search Results
Author
Formats
Description
"Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our...
Author
Formats
Description
"A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new...
Author
Series
Formats
Description
Marketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.
Author
Formats
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--Their next...
Author
Series
Formats
Description
With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional...
Author
Series
Description
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client...
Author
Series
Formats
Description
Get ready to sell like you've never sold before! Ever wonder if your next job didn't have to feel so much like a...well, job? Then you might be ready for direct selling, where you remove the middleman and sell products directly to consumers! In Direct Selling For Dummies, you'll tap into your entrepreneurial spirit and learn the basics of how to get started, pick the best selling model, and achieve success in this rapidly growing industry. You'll...
Author
Description
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct...
Author
Formats
Description
"Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions. This book is an exclusive look into the 'human first' marketing playbook of some of the best brands in...
Author
Description
"Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, theyll be more willing to do business with...
Description
LANMARQ es un libro que inspira y ayuda a aquellos apasionados en la gestión de las marcas como el intangible más valioso de una compañía. Proporciona herramientas, información y metodologías necesarias para que las marcas, de la mano de sus estrategias de negocio, se consoliden y crezcan en el tiempo. Todo ello a través de un recorrido por el panorama de las marcas en Latinoamérica, así como en aquellos mercados hermanos con afinidad cultural,...
Author
Series
Description
The bestselling social media marketing book Marketing your business through social media isn't an option these days--it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed,...
Author
Formats
Description
"One of the most important communication books I've ever read. I highly recommend it!"--Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". ' ... Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning" ... ' - David Bohnett, Chairman and Founder of GeoCities. The...
Author
Formats
Description
"With so much focus put into making a sale, many professionals find they need help improving the crucial points that come before and after the sale. In Sales Essentials, you'll find the comprehensive, up-to-date information you need to improve your skills at every point of the sales process before, during, and after to ensure you've mastered all the tools you need to further your career"--
Author
Formats
Description
Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful...
Author
Description
Von der Content-Strategie über die -Planung, -Erstellung und -Distribution bis hin zum -Controlling Mit umfangreichem Kapitel zum Schreiben guter Webtexte Zahlreiche Beispiele, praktische Checklisten und Aufgaben Content Marketing ist heutzutage ein unverzichtbarer Bestandteil in jedem Marketing-Mix des Unternehmens. Ob Ratgeber, How-to, Blogbeitrag oder Unternehmensinfo - es ist der Content, der dem Konsumenten in unterschiedlichsten Alltagssituationen...
Author
Description
""We don't want something from you. We want something for you." This simple idea can revolutionize your business. As Jeff Henderson writes in his book For vs. From, this idea isn't simply a slogan. It's a mission, a purpose, a rallying cry for those who don't want to clock-in and check-out, but to lean in and make a difference"--
In Interlibrary Loan
Didn't find what you need? Items not owned by Alachua County Library District can be requested from other Interlibrary Loan libraries to be delivered to your local library for pickup.
Didn't find it?
Can't find what you are looking for? Try our Suggest Materials Service. Submit Request