Positioning : the battle for your mind
(eBook)
Author
Contributors
Trout, Jack, author.
Published
New York ; McGraw-Hill, [2001].
Format
eBook
ISBN
0071705872, 9780071705875
Physical Desc
1 online resource (x, 213 pages)
Status
Description
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Subjects
LC Subjects
Other Subjects
More Details
Language
English
Notes
General Note
"How to be seen and heard in the overcrowded marketplace"--Cover
General Note
"With a new preface by Jack Trout"--Page 4 of cover
General Note
"With a new foreword by Philip Kotler"--Cover
General Note
Includes index.
Description
"One of the most important communication books I've ever read. I highly recommend it!"--Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". ' ... Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning" ... ' - David Bohnett, Chairman and Founder of GeoCities. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; and, avoid letting a second product ride on the coattails of an established one." Positioning" also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when - and why - less is more; and, analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, "Positioning" is required reading for anyone in business today
Description
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a 'position' in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: * Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there * Position a follower so that it can occupy a niche not claimed by the leader * Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: * Use leading ad agency techniques to capture the biggest market share and become a household name * Build your strategy around your competition's weaknesses * Reposition a strong competitor and create a weak spot * Use your present position to its best advantage * Choose the best name for your product * Determine when-and why-less is more * Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
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Citations
APA Citation, 7th Edition (style guide)
Ries, A., & Trout, J. (2001). Positioning: the battle for your mind . McGraw-Hill.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Ries, Al and Jack, Trout. 2001. Positioning: The Battle for Your Mind. McGraw-Hill.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Ries, Al and Jack, Trout. Positioning: The Battle for Your Mind McGraw-Hill, 2001.
MLA Citation, 9th Edition (style guide)Ries, Al,, and Jack Trout. Positioning: The Battle for Your Mind McGraw-Hill, 2001.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
eee5c83e-5b57-ac97-17dd-78a3ce3a6970-eng
Grouping Information
Grouped Work ID | eee5c83e-5b57-ac97-17dd-78a3ce3a6970-eng |
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Full title | positioning the battle for your mind |
Author | ries al |
Grouping Category | book |
Last Update | 2024-09-06 16:31:08PM |
Last Indexed | 2024-09-28 04:38:25AM |
Book Cover Information
Image Source | syndetics |
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First Loaded | Sep 14, 2024 |
Last Used | Sep 29, 2024 |
Marc Record
First Detected | Jul 29, 2024 04:00:39 PM |
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Last File Modification Time | Sep 06, 2024 04:34:39 PM |
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500 | |a "How to be seen and heard in the overcrowded marketplace"--Cover | ||
500 | |a "With a new preface by Jack Trout"--Page 4 of cover | ||
500 | |a "With a new foreword by Philip Kotler"--Cover | ||
500 | |a Includes index. | ||
505 | 0 | 0 | |t What Positioning Is All About --|t The Assault on the Mind --|t Getting Into the Mind --|t Those Little Ladders in Your Head --|t You Can't Get There from Here --|t Positioning of a Leader --|t Positioning of a Follower --|t Repositioning the Competition --|t The Power of the Name --|t The No-Name Trap --|t The Free-Ride Trap --|t The Line-Extension Trap --|t When Line Extension Can Work --|t Positioning a Company: Xerox --|t Positioning a Country: Belgium --|t Positioning an Island: Jamaica --|t Positioning a Product: Milk Duds --|t Positioning a Service: Mailgram --|t Positioning a Long Island Bank --|t Positioning a New Jersey Bank --|t Positioning a ski resort: Stowe --|t Positioning the Catholic Church --|t Positioning Yourself and Your Career --|t Positioning Your Business --|t Playing the Positioning Game. |
520 | |a "One of the most important communication books I've ever read. I highly recommend it!"--Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". ' ... Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning" ... ' - David Bohnett, Chairman and Founder of GeoCities. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; and, avoid letting a second product ride on the coattails of an established one." Positioning" also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when - and why - less is more; and, analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, "Positioning" is required reading for anyone in business today | ||
520 | |a The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a 'position' in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: * Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there * Position a follower so that it can occupy a niche not claimed by the leader * Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: * Use leading ad agency techniques to capture the biggest market share and become a household name * Build your strategy around your competition's weaknesses * Reposition a strong competitor and create a weak spot * Use your present position to its best advantage * Choose the best name for your product * Determine when-and why-less is more * Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. | ||
588 | 0 | |a Print version record. | |
650 | 0 | |a Positioning (Advertising)|0 http://id.loc.gov/authorities/subjects/sh85105385 | |
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776 | 0 | 8 | |i Print version:|a Ries, Al.|t Positioning.|b 20th anniversary ed.|d New York : McGraw-Hill, ©2001|z 0071359168|w (DLC) 00064066|w (OCoLC)44869064 |
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