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"The LEGO brick may be the most popular toy in the world, but it's much more than just a toy. In The Cult of LEGO, John Baichtal of MAKE Magazine and Wired's GeekDad blog and Joe Meno of BrickJournal take readers on a story-packed adventure through the history of LEGO, from its humble beginnings in a small Danish village to its ascent to the summit of the toy world. Along the way, readers are immersed in the fascinating world of LEGO and its fans....
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"The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon"--...
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Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product development, and how to nurture creative customer communities.
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"Enter the world of minifigures with this fully updated edition. The first minifigure was created in 1978, and today the entire minifigure population could circle the globe more than five times! Starring more than 2,000 of the most popular and rarest minifigures from the LEGO® Minifigure Series and themes including LEGO® NINJAGO®, THE LEGO® MOVIE™, LEGO® Star Wars™, LEGO® City, LEGO® Harry Potter™, and many more. From astronauts and vampires...
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Building a Global Learning Organization: Using TWI to Succeed with Strategic Workforce Expansion in the LEGO Group describes how a multinational company developed a global structure for learning based on the TWI (Training Within Industry) program to create and sustain standardized work across multiple language and cultural platforms. In this book.
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