Can friction improve your customers' experiences?
(eBook)
Author
Contributors
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Format
eBook
Edition
[First edition].
Physical Desc
1 online resource (9 pages)
Status
Description
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Subjects
LC Subjects
More Details
Language
English
UPC
53863MIT65232
Notes
General Note
"Reprint #65232."
Bibliography
Includes bibliographical references.
Description
The conventional wisdom in e-commerce is that the purchase process should be seamless and fast, lest consumers stop to reconsider their decisions and abandon their carts. But friction that gives them time to think through buying decisions can result in more satisfied, more engaged customers, the authors argue. Different kinds of online sales might benefit from more or less friction; an assessment that accompanies the article can help managers determine what is appropriate in their own situation.
Citations
APA Citation, 7th Edition (style guide)
Bertini, M., Aparicio, D., & Aydinli, A. (2023). Can friction improve your customers' experiences? ([First edition].). MIT Sloan Management Review.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Bertini, Marco, Diego, Aparicio and Aylin, Aydinli. 2023. Can Friction Improve Your Customers' Experiences?. MIT Sloan Management Review.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Bertini, Marco, Diego, Aparicio and Aylin, Aydinli. Can Friction Improve Your Customers' Experiences? MIT Sloan Management Review, 2023.
MLA Citation, 9th Edition (style guide)Bertini, Marco,, Diego Aparicio, and Aylin Aydinli. Can Friction Improve Your Customers' Experiences? [First edition]., MIT Sloan Management Review, 2023.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
1b5d92fb-9388-b3fe-9f99-83316a00a76e-eng
Grouping Information
| Grouped Work ID | 1b5d92fb-9388-b3fe-9f99-83316a00a76e-eng |
|---|---|
| Full title | can friction improve your customers experiences |
| Author | bertini marco |
| Grouping Category | book |
| Last Update | 2024-09-06 16:31:08PM |
| Last Indexed | 2024-09-26 02:19:04AM |
Marc Record
| First Detected | Jul 29, 2024 04:08:48 PM |
|---|---|
| Last File Modification Time | Sep 06, 2024 04:55:01 PM |
MARC Record
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| 100 | 1 | |a Bertini, Marco,|e author. | |
| 245 | 1 | 0 | |a Can friction improve your customers' experiences? /|c Marco Bertini, Diego Aparicio, Aylin Aydinli. |
| 250 | |a [First edition]. | ||
| 264 | 1 | |a [Cambridge, Massachusetts] :|b MIT Sloan Management Review,|c 2023. | |
| 300 | |a 1 online resource (9 pages) | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 500 | |a "Reprint #65232." | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a The conventional wisdom in e-commerce is that the purchase process should be seamless and fast, lest consumers stop to reconsider their decisions and abandon their carts. But friction that gives them time to think through buying decisions can result in more satisfied, more engaged customers, the authors argue. Different kinds of online sales might benefit from more or less friction; an assessment that accompanies the article can help managers determine what is appropriate in their own situation. | ||
| 650 | 0 | |a Electronic commerce|x Management. | |
| 700 | 1 | |a Aparicio, Diego,|e author. | |
| 700 | 1 | |a Aydinli, Aylin,|e author. | |
| 856 | 4 | 0 | |u https://www.aclib.us/OReilly |