Lego takes customers' innovations further
(eBook)

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Average Rating
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Format
eBook
Edition
[First edition].
Physical Desc
1 online resource (6 pages)
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Language
English
UPC
53863MIT65110

Notes

General Note
Reprint #65110, Fall 2023 issue, vol. 65, no. 1.
Bibliography
Includes bibliographical references.
Description
Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product development, and how to nurture creative customer communities.

Citations

APA Citation, 7th Edition (style guide)

Beretta, M., Dahlander, L., Frederiksen, L. (. t., & Thomas, A. (2023). Lego takes customers' innovations further ([First edition].). MIT Sloan Management Review.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Michela, Beretta et al.. 2023. Lego Takes Customers' Innovations Further. MIT Sloan Management Review.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Michela, Beretta et al.. Lego Takes Customers' Innovations Further MIT Sloan Management Review, 2023.

MLA Citation, 9th Edition (style guide)

Beretta, Michela,, Linus Dahlander, Lars (College teacher) Frederiksen, and Arne Thomas. Lego Takes Customers' Innovations Further [First edition]., MIT Sloan Management Review, 2023.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
96ae728e-3617-8011-bd95-15ac5aeb53be-eng
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Grouping Information

Grouped Work ID96ae728e-3617-8011-bd95-15ac5aeb53be-eng
Full titlelego takes customers innovations further
Authorberetta michela
Grouping Categorybook
Last Update2024-10-04 13:10:14PM
Last Indexed2024-10-05 05:33:03AM

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MARC Record

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