Inside Your Customer's Imagination
(eBook)
Author
Published
[S.l.] : Berrett-Koehler Publishers, 2020.
Format
eBook
ISBN
1523090227, 9781523090228
Physical Desc
1 online resource
Status
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Language
Undetermined
Notes
General Note
Title from content provider.
Bibliography
Includes bibliographical references and index.
Description
"Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results." --Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA) Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, "If I had asked people what they wanted, they would have said faster horses." To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.
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Citations
APA Citation, 7th Edition (style guide)
Bell, C. R. (2020). Inside Your Customer's Imagination . Berrett-Koehler Publishers.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Bell, Chip R. 2020. Inside Your Customer's Imagination. Berrett-Koehler Publishers.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Bell, Chip R. Inside Your Customer's Imagination Berrett-Koehler Publishers, 2020.
MLA Citation, 9th Edition (style guide)Bell, Chip R. Inside Your Customer's Imagination Berrett-Koehler Publishers, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouped Work ID
1e8562a1-b976-fe1b-58b5-2743ffd9f0c6-und
Grouping Information
Grouped Work ID | 1e8562a1-b976-fe1b-58b5-2743ffd9f0c6-und |
---|---|
Full title | inside your customers imagination |
Author | bell chip r |
Grouping Category | book |
Last Update | 2024-09-06 16:31:08PM |
Last Indexed | 2024-09-28 02:47:28AM |
Book Cover Information
Image Source | syndetics |
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First Loaded | Sep 25, 2024 |
Last Used | Sep 25, 2024 |
Marc Record
First Detected | Jul 29, 2024 04:05:48 PM |
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Last File Modification Time | Sep 06, 2024 04:41:37 PM |
MARC Record
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776 | 0 | 8 | |i Print version:|a Bell, Chip R.|t Inside Your Customer's Imagination : 5 Secrets for Creating Breakthrough Products, Services, and Solutions.|d Oakland : Berrett-Koehler Publishers, Incorporated, ©2020 |
856 | 4 | 0 | |u https://www.aclib.us/OReilly |