Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand
(eAudiobook)
Author
Published
Old Saybrook : Tantor Audio, 2018., [Old Saybrook, CT] : Tantor Audio, [2018].
Format
eAudiobook
Edition
Unabridged.
ISBN
1515969630, 1977336442, 9781515969631, 9781977336446
Physical Desc
1 online resource (1 audio file (6 hr., 45 min., 38 sec.))
Status
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Language
English
Notes
Participants/Performers
Read by Allyson Johnson.
Description
Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J.P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Miller, P. (2018). Black still matters in marketing: why increasing your cultural IQ about Black America is critical to your business and your brand (Unabridged.). Tantor Audio.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Miller, Pepper. 2018. Black Still Matters in Marketing: Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand. Tantor Audio.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Miller, Pepper. Black Still Matters in Marketing: Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand Tantor Audio, 2018.
MLA Citation, 9th Edition (style guide)Miller, Pepper. Black Still Matters in Marketing: Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand Unabridged., Tantor Audio, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
b6140b8a-a25a-3ffc-f53d-4e644d42865b-eng
Grouping Information
| Grouped Work ID | b6140b8a-a25a-3ffc-f53d-4e644d42865b-eng |
|---|---|
| Full title | black still matters in marketing why increasing your cultural iq about black america is critical to your business and your brand |
| Author | miller pepper |
| Grouping Category | book |
| Last Update | 2024-10-01 11:20:14AM |
| Last Indexed | 2024-10-01 18:18:03PM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Sep 11, 2024 |
| Last Used | Sep 28, 2024 |
Marc Record
| First Detected | Jul 29, 2024 04:05:41 PM |
|---|---|
| Last File Modification Time | Oct 01, 2024 05:18:02 PM |
MARC Record
| LEADER | 03370cim a2200601 i 4500 | ||
|---|---|---|---|
| 001 | on1192498308 | ||
| 003 | OCoLC | ||
| 005 | 20240927105016.0 | ||
| 006 | m o h | ||
| 007 | cr nnannnunuuu | ||
| 007 | sz zunnnnnuneu | ||
| 008 | 200902s2018 ctunnnn o z n eng d | ||
| 019 | |a 1080608484 | ||
| 020 | |a 1515969630 | ||
| 020 | |a 1977336442|q (electronic audio bk.) | ||
| 020 | |a 9781515969631 | ||
| 020 | |a 9781977336446|q (electronic audio bk.) | ||
| 028 | 0 | 2 | |a Z100144951|b Recorded Books |
| 035 | |a (OCoLC)1192498308|z (OCoLC)1080608484 | ||
| 037 | |a 11916400-48FF-4984-B6C7-68CFC3F1E41B|b OverDrive, Inc.|n http://www.overdrive.com | ||
| 037 | |a 9781515969631|b O'Reilly Media | ||
| 040 | |a TEFOD|b eng|e rda|e pn|c TEFOD|d OCL|d OCLCO|d OCLCQ|d OCLCO|d RECBC|d OCLCF|d OCLCA|d OCL|d OCLCO|d ORMDA|d OCLCL | ||
| 043 | |a n-us--- | ||
| 049 | |a FMGA | ||
| 050 | 4 | |a HC110.C6|b M538 2018ab | |
| 082 | 0 | 4 | |a 339.4|2 23 |
| 100 | 1 | |a Miller, Pepper,|e author. | |
| 245 | 1 | 0 | |a Black still matters in marketing :|b why increasing your cultural IQ about Black America is critical to your business and your brand /|c Pepper Miller. |
| 250 | |a Unabridged. | ||
| 264 | 1 | |a Old Saybrook :|b Tantor Audio,|c 2018. | |
| 264 | 1 | |a [Old Saybrook, CT] :|b Tantor Audio,|c [2018] | |
| 264 | 4 | |c ℗2018 | |
| 300 | |a 1 online resource (1 audio file (6 hr., 45 min., 38 sec.)) | ||
| 306 | |a 064538 | ||
| 336 | |a spoken word|b spw|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 344 | |a digital|2 rdatr | ||
| 347 | |a audio file|2 rdaft | ||
| 511 | 0 | |a Read by Allyson Johnson. | |
| 520 | |a Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J.P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab. | ||
| 588 | 0 | |a Hard copy version record. | |
| 650 | 0 | |a Consumers, Black|z United States. | |
| 650 | 0 | |a Marketing|z United States. | |
| 650 | 0 | |a Black people and mass media|z United States. | |
| 650 | 0 | |a Minority consumers.|0 http://id.loc.gov/authorities/subjects/sh85085818 | |
| 650 | 0 | |a African American consumers.|0 http://id.loc.gov/authorities/subjects/sh85002004 | |
| 650 | 0 | |a Consumer behavior.|0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 0 | |a Target marketing.|0 http://id.loc.gov/authorities/subjects/sh94006407 | |
| 651 | 7 | |a United States.|2 fast|0 (OCoLC)fst01204155|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 758 | |i has work:|a Black still matters in marketing (Sound)|1 https://id.oclc.org/worldcat/entity/E39PCH4WMqDGvtGpjmXx4bTRw3|4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version:|a Miller, Pepper.|t Black still matters in marketing.|b Unabridged.|d [Old Saybrook, CT] : Tantor Audio, [2018]|z 9781618031273|w (OCoLC)1078225333 |
| 856 | 4 | 0 | |u https://www.aclib.us/OReilly |