Customer analytics for dummies
(eBook)
Author
Published
Hoboken, NJ : John Wiley & Sons, Inc., [2015].
Format
eBook
ISBN
1118937597, 1118937635, 9781118937594, 9781118937631
Physical Desc
1 online resource (x, 324 pages :) illustrations.
Status
Description
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More Details
Language
English
UPC
9781118937594
Notes
General Note
Includes index.
Description
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
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Citations
APA Citation, 7th Edition (style guide)
Sauro, J. (2015). Customer analytics for dummies . John Wiley & Sons, Inc..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Sauro, Jeff. 2015. Customer Analytics for Dummies. John Wiley & Sons, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Sauro, Jeff. Customer Analytics for Dummies John Wiley & Sons, Inc, 2015.
MLA Citation, 9th Edition (style guide)Sauro, Jeff. Customer Analytics for Dummies John Wiley & Sons, Inc., 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
0b344143-f1ba-bc9e-050a-c0da3715dafa-eng
Grouping Information
| Grouped Work ID | 0b344143-f1ba-bc9e-050a-c0da3715dafa-eng |
|---|---|
| Full title | customer analytics for dummies |
| Author | sauro jeff |
| Grouping Category | book |
| Last Update | 2024-10-04 13:10:14PM |
| Last Indexed | 2024-10-12 03:02:26AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Aug 23, 2024 |
| Last Used | Sep 10, 2024 |
Marc Record
| First Detected | Jul 29, 2024 04:05:22 PM |
|---|---|
| Last File Modification Time | Oct 04, 2024 01:27:23 PM |
MARC Record
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| 100 | 1 | |a Sauro, Jeff. | |
| 245 | 1 | 0 | |a Customer analytics for dummies|c by Jeff Sauro. |
| 260 | |a Hoboken, NJ :|b John Wiley & Sons, Inc.,|c [2015] | ||
| 300 | |a 1 online resource (x, 324 pages :)|b illustrations. | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics. | |
| 520 | |a Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. | ||
| 650 | 0 | |a Consumer behavior|x Data processing. | |
| 650 | 0 | |a Consumers|x Research|x Data processing. | |
| 650 | 0 | |a Data mining.|0 http://id.loc.gov/authorities/subjects/sh97002073 | |
| 650 | 0 | |a Marketing research.|0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 2 | |a Data Mining | |
| 776 | 0 | 8 | |i Print version:|a Sauro, Jeff.|t Customer analytics for dummies.|d Hoboken, New Jersey : John Wiley & Sons, Inc., ©2015|h x, 324 pages|k --For dummies.|z 9781118937594 |
| 830 | 0 | |a --For dummies.|0 http://id.loc.gov/authorities/names/n92122684 | |
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