Digital marketing for dummies
(eBook)
Author
Contributors
Henneberry, Russ, author.
Published
Hoboken, NJ : John Wiley & Sons, [2017].
Format
eBook
ISBN
1119235618, 1119235650, 9781119235613, 9781119235651
Physical Desc
1 online resource (1 volume) : illustrations.
Status
Description
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More Details
Language
English
Notes
Bibliography
Includes bibliographical references.
Description
Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. --,Edited summary from book.
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Citations
APA Citation, 7th Edition (style guide)
Deiss, R., & Henneberry, R. (2017). Digital marketing for dummies . John Wiley & Sons.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Deiss, Ryan and Russ, Henneberry. 2017. Digital Marketing for Dummies. John Wiley & Sons.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Deiss, Ryan and Russ, Henneberry. Digital Marketing for Dummies John Wiley & Sons, 2017.
MLA Citation, 9th Edition (style guide)Deiss, Ryan,, and Russ Henneberry. Digital Marketing for Dummies John Wiley & Sons, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
fecd3855-eef2-84d1-a391-1d39ec3641f9-eng
Grouping Information
| Grouped Work ID | fecd3855-eef2-84d1-a391-1d39ec3641f9-eng |
|---|---|
| Full title | digital marketing for dummies |
| Author | deiss ryan |
| Grouping Category | book |
| Last Update | 2024-10-09 08:20:21AM |
| Last Indexed | 2024-10-12 09:27:15AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Aug 31, 2024 |
| Last Used | Oct 1, 2024 |
Marc Record
| First Detected | Jul 29, 2024 04:02:50 PM |
|---|---|
| Last File Modification Time | Oct 04, 2024 01:22:57 PM |
MARC Record
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| 003 | OCoLC | ||
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| 020 | |a 9781119235651 | ||
| 020 | |z 9781119235590 | ||
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| 100 | 1 | |a Deiss, Ryan,|e author.|0 http://id.loc.gov/authorities/names/no2017009798 | |
| 245 | 1 | 0 | |a Digital marketing for dummies /|c Ryan Deiss, Russ Henneberry. |
| 264 | 1 | |a Hoboken, NJ :|b John Wiley & Sons,|c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (1 volume) :|b illustrations. | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success. | |
| 520 | |a Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. --|c Edited summary from book. | ||
| 588 | |a Description based on online resource; title from cover (Safari, viewed February 10, 2017). | ||
| 650 | 0 | |a Internet marketing.|0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Internet advertising.|0 http://id.loc.gov/authorities/subjects/sh94006992 | |
| 650 | 0 | |a Web site development.|0 http://id.loc.gov/authorities/subjects/sh98004795 | |
| 700 | 1 | |a Henneberry, Russ,|e author.|0 http://id.loc.gov/authorities/names/no2017009833 | |
| 776 | 0 | 8 | |i Print version:|a Deiss, Ryan.|t Digital marketing for dummies.|d Hoboken, New Jersey : John Wiley & Sons, Inc., ©2017|h approximately 330 pages|k --For dummies.|z 9781119235590 |
| 830 | 0 | |a --For dummies.|0 http://id.loc.gov/authorities/names/n92122684 | |
| 856 | 4 | 0 | |u https://www.aclib.us/OReilly |