Selling blue elephants : how to make great products that people want before they even know they want them
(eBook)
Author
Contributors
Published
Upper Saddle River, N.J. : Wharton School Pub., ©2007.
Format
eBook
ISBN
0132352974, 9780132352970
Physical Desc
1 online resource (xvi, 252 pages) : illustrations
Status
Description
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Subjects
LC Subjects
More Details
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Restrictions on Access
Use copy,Restrictions unspecified,star,MiAaHDL
Reproduction
Electronic reproduction.,[Place of publication not identified] :,HathiTrust Digital Library,,2010.,MiAaHDL
System Details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.,http://purl.oclc.org/DLF/benchrepro0212,MiAaHDL
Action
digitized,2010,HathiTrust Digital Library,committed to preserve,pda,MiAaHDL
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Citations
APA Citation, 7th Edition (style guide)
Moskowitz, H. R., & Gofman, A. (2007). Selling blue elephants: how to make great products that people want before they even know they want them . Wharton School Pub..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Moskowitz, Howard R and Alex. Gofman. 2007. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Wharton School Pub.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Moskowitz, Howard R and Alex. Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them Wharton School Pub, 2007.
MLA Citation, 9th Edition (style guide)Moskowitz, Howard R., and Alex Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them Wharton School Pub., 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
1f077d43-74e7-7a62-7b52-da8678be8cb4-eng
Grouping Information
| Grouped Work ID | 1f077d43-74e7-7a62-7b52-da8678be8cb4-eng |
|---|---|
| Full title | selling blue elephants how to make great products that people want before they even know they want them |
| Author | moskowitz howard r |
| Grouping Category | book |
| Last Update | 2024-09-06 16:31:08PM |
| Last Indexed | 2024-09-28 02:47:46AM |
Book Cover Information
| Image Source | syndetics |
|---|---|
| First Loaded | Sep 5, 2024 |
| Last Used | Sep 5, 2024 |
Marc Record
| First Detected | Jul 29, 2024 03:57:37 PM |
|---|---|
| Last File Modification Time | Sep 06, 2024 04:33:30 PM |
MARC Record
| LEADER | 02907cam a2200505 a 4500 | ||
|---|---|---|---|
| 001 | ocn608150799 | ||
| 003 | OCoLC | ||
| 005 | 20240830103855.0 | ||
| 006 | m o d | ||
| 007 | cr bn||||||abp | ||
| 007 | cr bn||||||ada | ||
| 008 | 100420s2007 njua ob 001 0 eng d | ||
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| 020 | |a 9780132352970|q (electronic bk. ;|q Adobe Reader) | ||
| 020 | |z 0136136680|q (hardback ;|q alk. paper) | ||
| 020 | |z 9780136136682|q (hardback ;|q alk. paper) | ||
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| 037 | |b OverDrive, Inc.|n http://www.overdrive.com | ||
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| 042 | |a dlr | ||
| 049 | |a FMGA | ||
| 050 | 4 | |a HF5415.153|b .M68 2007 | |
| 082 | 0 | 4 | |a 658.8|2 22 |
| 100 | 1 | |a Moskowitz, Howard R.|0 http://id.loc.gov/authorities/names/n80165496 | |
| 245 | 1 | 0 | |a Selling blue elephants :|b how to make great products that people want before they even know they want them /|c Howard R. Moskowitz and Alex Gofman. |
| 260 | |a Upper Saddle River, N.J. :|b Wharton School Pub.,|c ©2007. | ||
| 300 | |a 1 online resource (xvi, 252 pages) :|b illustrations | ||
| 336 | |a text|b txt|2 rdacontent | ||
| 337 | |a computer|b c|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 506 | |3 Use copy|f Restrictions unspecified|2 star|5 MiAaHDL | ||
| 533 | |a Electronic reproduction.|b [Place of publication not identified] :|c HathiTrust Digital Library,|d 2010.|5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.|u http://purl.oclc.org/DLF/benchrepro0212|5 MiAaHDL | ||
| 583 | 1 | |a digitized|c 2010|h HathiTrust Digital Library|l committed to preserve|2 pda|5 MiAaHDL | |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing.|0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a New products.|0 http://id.loc.gov/authorities/subjects/sh85091388 | |
| 700 | 1 | |a Gofman, Alex.|0 http://id.loc.gov/authorities/names/n2006088581 | |
| 758 | |i has work:|a Selling blue elephants (Text)|1 https://id.oclc.org/worldcat/entity/E39PCGCB3xpfqHFYty7qBVx6mm|4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version:|a Moskowitz, Howard R.|t Selling blue elephants.|d Upper Saddle River, N.J. : Wharton School Pub., ©2007|w (DLC) 2006038981|w (OCoLC)76786794 |
| 856 | 4 | 0 | |u https://www.aclib.us/OReilly |