Joe Calloway
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"Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from...
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A Forbes Best Business Book of 2016
We live in a world that becomes more complex every day, and cluttered processes and complications are the enemies of control in your life and your business. But with simplification and focus as your pillars, Keep It Simple teaches you how to take charge of your goals and your life.
By gaining clarity on what is truly most important, you can streamline your life, reduce stress, and achieve the personal and business...
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A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance.
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Becoming a Category of One teaches how extraordinary companies do what they do so well, and how to obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. For the second edition, Joe will update...