Michela Beretta
Author
Description
Lego Group's crowdsourced innovation strategies have long been a model for open innovation. New research into how the company has advanced its practice of integrating customer communities into its idea-generation process yields additional lessons in how to integrate customer input into product development, and how to nurture creative customer communities.
Author
Description
When hackathons are held virtually, people from a variety of circumstances have an opportunity to participate. But facilitating such events entirely online requires an organizational and mindset shift for making the collaboration work, with greater emphasis on steps such as onboarding and building in fun. Recent hackathons around COVID-19 offer insights into how to make remote collaboration succeed with participants who have diverse backgrounds, perspectives,...